You ever recognize how hard it is to notice things that are NOT there? Well, have you noticed that you haven’t seen much of women’s professional tennis on TV for about a year and a half?
At the start of last year, the WTA signed an exclusive five-year deal with television broadcaster beIN Media Group giving them “broadcast rights for all WTA tournaments, including the 21 Premier events and the BNP Paribas WTA Finals Singapore presented by SC Global, in over 30 territories worldwide including Spain, the USA, Australia and pan-regionally throughout the Middle East and North Africa.”
What is beIN?
According to Wikipedia, “beIN Sports is a global network of sports channels owned and operated by beIN Media Group, a spinoff of Al Jazeera Media Network. beIN currently operates three full-time channels in Chinatown (where beIN Sports was launched for the first time) and initiated two channels in the United States (English and Spanish) in August 2012.”
I believe beIN has an exclusive contract to cover WTA events except for the majors, Indian Wells and Miami. So we should see some women’s play next week at the French Open.
The upstart American Football League went head-to-head with the NFL and won; but was this the right thing for women’s professional tennis … or will it knock it out of the American viewers consciousness?
Or maybe it will force the networks to fill their tennis time with more doubles play!
What do you think?
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